Privacy Policy

https://dentmasterwales.co.uk is committed to safeguarding your privacy. If you have any questions or problems regarding the use of your Personal Data, please contact us using the details in the Contact information section below and we will gladly assist you.

By using this site and/or our services, you consent to the Processing of your Personal Data as described in this Privacy Policy.

Definitions

• Personal Data: any information relating to an identified or identifiable natural person.
• Processing: any operation or set of operations which is performed on Personal Data or on sets of Personal Data.
• Data subject: a natural person whose Personal Data is being Processed.
• Child: a natural person under 16 years of age.
• We/us (whether capitalised or not): https://dentmasterwales.co.uk

Data protection principles

We promise to follow these data protection principles:

• Processing is lawful, fair and transparent. Our Processing activities have lawful grounds. We always consider your rights before Processing Personal Data. We will provide you with information regarding Processing on request.
• Processing is limited to the purpose. Our Processing activities fit the purpose for which Personal Data was gathered.
• Processing is done with minimal data. We only gather and Process the minimal amount of Personal Data required for any purpose.
• Processing is limited to a time period. We will not store your Personal Data for longer than needed.
• We will do our best to ensure the accuracy of data.
• We will do our best to ensure the integrity and confidentiality of data.

Data subject's rights

The Data subject has the following rights:

• Right to information: you have the right to know whether your Personal Data is being processed, what data is gathered, where it is obtained from, and why and by whom it is processed.
• Right of access: you have the right to access the data collected from or about you. This includes your right to request and obtain a copy of the Personal Data gathered.
• Right to rectification: you have the right to request the rectification or erasure of Personal Data that is inaccurate or incomplete.
• Right to erasure: in certain circumstances, you can request for your Personal Data to be erased from our records.
• Right to restrict processing: where certain conditions apply, you have the right to restrict the Processing of your Personal Data.
• Right to object to processing: in certain cases, you have the right to object to the Processing of your Personal Data, for example in the case of direct marketing.
• Right to object to automated Processing: you have the right to object to automated Processing, including profiling, and not to be subject to a decision based solely on automated Processing. You can exercise this right whenever the outcome of profiling produces legal effects concerning you or significantly affects you.
• Right to data portability: you have the right to obtain your Personal Data in a machine-readable format or, if feasible, as a direct transfer from one Processor to another.
• Right to lodge a complaint: if we refuse your request under the right of access, we will give you a reason why. If you are not satisfied with the way your request has been handled, please contact us.
• Right to the help of a supervisory authority: you have the right to the help of a supervisory authority (see below) and the right to other legal remedies, such as claiming damages.
• Right to withdraw consent: you have the right to withdraw any consent you have given for the Processing of your Personal Data.

Data we gather

Information you have provided us with. This might be your email address, name, billing address, home address and so on: mainly information that is necessary for delivering a product or service to you, or to enhance your customer experience with us. We save the information you provide so that you can comment or perform other activities on the website. This information includes, for example, your name and email address.

Information automatically collected about you. This includes information that is automatically stored by cookies and other session tools, for example your shopping cart information, your IP address and your shopping history (if there is any). This information is used to improve your customer experience. When you use our services or look at the contents of our website, your activities may be logged.

Information from our partners. We gather information from our trusted partners with confirmation that they have legal grounds to share that information with us. This is either information you have provided to them directly, or information they have gathered about you on other legal grounds. See the list of our partners below.

Publicly available information. We might gather information about you that is publicly available.

How we use your Personal Data

We use your Personal Data in order to:

• provide our service to you. This includes, for example, registering your account; providing you with other products and services that you have requested; providing you with promotional items at your request and communicating with you in relation to those products and services; communicating and interacting with you; and notifying you of changes to any services;
• enhance your customer experience;
• fulfil an obligation under law or contract;
• deliver our products to you.

We use your Personal Data on legitimate grounds and/or with your consent.

On the grounds of entering into a contract or fulfilling contractual obligations, we Process your Personal Data for the following purposes:

• to identify you;
• to provide you with a service or to send or offer you a product;
• to communicate, either for sales or invoicing.

On the grounds of legitimate interest, we Process your Personal Data for the following purposes:

• to send you personalised offers (from us and/or our carefully selected partners);
• to administer and analyse our client base (purchasing behaviour and history) in order to improve the quality, variety and availability of the products and services we offer;
• to conduct questionnaires about client satisfaction.

As long as you have not informed us otherwise, we consider offering you products or services that are similar or the same as your purchasing history or browsing behaviour to be our legitimate interest.

With your consent, we Process your Personal Data for the following purposes:

• to send you newsletters and campaign offers (from us and/or our carefully selected partners);
• for other purposes we have asked your consent for;
• to enable us to deliver your purchases.

We Process your Personal Data in order to fulfil obligations arising from law and/or use your Personal Data for options provided by law. We reserve the right to anonymise Personal Data gathered and to use any such data. We will only use data outside the scope of this Policy when it is anonymised. We save your billing information and other information gathered about you for as long as needed for accounting purposes or other obligations deriving from law, but not longer than 5 years.

We might process your Personal Data for additional purposes that are not mentioned here but are compatible with the original purpose for which the data was gathered. To do this, we will ensure that:

• the link between purposes, context and nature of Personal Data is suitable for further Processing;
• the further Processing would not harm your interests; and
• there would be appropriate safeguards for Processing.

We will inform you of any further Processing and purposes.

Who else can access your Personal Data

We do not share your Personal Data with strangers. In some cases, Personal Data about you is provided to our trusted partners, either to make providing the service to you possible or to enhance your customer experience. We share your data with:

Our processing partners

• None

Our business partners

• LVV Services (lvvservices.com)

Connected third parties

• Server provider: D9 Hosting, D9 Solutions Ltd. Registered in England and Wales, company number 06879688.

We only work with Processing partners who are able to ensure an adequate level of protection for your Personal Data. We disclose your Personal Data to third parties or public officials when we are legally obliged to do so. We might disclose your Personal Data to third parties if you have consented to it, or if there are other legal grounds for it.

How we secure your data

We do our best to keep your Personal Data safe. We use safe protocols for communication and transferring data (such as HTTPS). We use anonymisation and pseudonymisation where suitable. We monitor our systems for possible vulnerabilities and attacks.

Even though we try our best, we cannot guarantee the security of information. However, we promise to notify the appropriate authorities of data breaches. We will also notify you if there is a threat to your rights or interests. We will do everything we reasonably can to prevent security breaches and to assist the authorities should any breaches occur.

If you have an account with us, please note that you must keep your username and password secret.

Children

We do not intend to collect, or knowingly collect, information from children. We do not target children with our services.

Cookies and other technologies we use

We use cookies and/or similar technologies to analyse customer behaviour, administer the website, track users' movements and collect information about users. This is done in order to personalise and enhance your experience with us.

A cookie is a tiny text file stored on your computer. Cookies store information that is used to help make sites work. Only we can access the cookies created by our website. You can control your cookies at browser level. Choosing to disable cookies may hinder your use of certain functions.

We use cookies for the following purposes:

• Necessary cookies: these cookies are required for you to be able to use some important features on our website, such as logging in. These cookies don't collect any personal information.
• Functionality cookies: these cookies provide functionality that makes using our service more convenient and makes it possible to provide more personalised features. For example, they might remember your name and email in comment forms so you don't have to re-enter this information the next time you comment.
• Analytics cookies: these cookies are used to track the use and performance of our website and services.
• Advertising cookies: these cookies are used to deliver advertisements that are relevant to you and to your interests. They are also used to limit the number of times you see an advertisement. They are usually placed on the website by advertising networks with the website operator's permission. These cookies remember that you have visited a website, and this information is shared with other organisations such as advertisers. Targeting or advertising cookies will often be linked to site functionality provided by the other organisation.

You can remove cookies stored on your computer via your browser settings. Alternatively, you can control some third-party cookies by using a privacy enhancement platform such as optout.aboutads.info or youronlinechoices.com. For more information about cookies, visit allaboutcookies.org.

We use Google Analytics to measure traffic on our website. Google has its own privacy policy, which you can review here. If you'd like to opt out of tracking by Google Analytics, visit the Google Analytics opt-out page.

Contact information

For any questions about this Privacy Policy or your Personal Data, email us at:

Supervisory authority

The Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF. Telephone: +44 1625 545 745. Email: international.team@ico.org.uk. Website: ico.org.uk.

Changes to this Privacy Policy

We reserve the right to make changes to this Privacy Policy.

Last modified: 21 May 2020.